Unbelievable... Yet True

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Marie is in the midst of trauma, huddled on the floor, nearly catatonic with shock as she describes her alleged rape first to a police officer, then a detective, then another detective, then a nurse, on and on and on until she's drowning in the details. Throughout Marie's retelling, we see flashbacks of the assault from her perspective, an important decision by Grant that echoes Armstrong and Miller's choice to center the narrative on the victim rather than the rapist.

Unbelievable Yet True!

It also allows viewers to experience the brutality of the assault without devolving into the kind of rape-porn that shows with similar themes risk indulging in. Showing Marie's perspective helps us empathize with her every step of the way, even when her decisions seem confounding. Police begin to doubt Marie's account of her assault, and as Marie goes from victim to suspect, we also become painfully aware of the misconceptions that still color who society sees as a reliable witness and someone worthy of being listened to. The cops convince themselves that Marie's behavior make her inherently unreliable, and they eventually decide to charge Marie with filing a false report.

Her lawyer advises her to take a plea deal, which she does, creating a ripple effect that has devastating consequences on her life. How could a sexual assault victim admit to lying when she's told the truth? Marie has been in and out of the foster system her whole life, and she's used to being mistrusted, let down, manipulated and deceived.

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It's easy to see why she unravels when the two male detectives in charge of her case start to question her story, badger her into doubting herself, and become suspicious of her responses to trauma. Under this duress, she claims that she made it all up, hoping for the whole episode go away.

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It may seem counterintuitive or unlikely to anyone watching from the comfort of home, but one of the series' strengths is making Marie's decision feel inevitable. Marie's introduction is a sharp contrast to what we see when we meet Detective Karen DuVall Merritt Weaver three years later in She's been called in to investigate the violent assault of a young engineering student in Golden, Colorado, who's been allegedly raped for hours at gunpoint in her own home.

DuVall is an empathetic detective who listens intently to the victim; her manner is open and thoughtful, a stark departure from the treatment Marie received. The dedicated tenderness with which the detective swabs the terrified victim's face brought me to tears, so removed was it from Marie's experience, which was dominated by cold indifference.

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  4. DuVall quickly becomes consumed by the case, and thanks to a remark to her husband about the rape, soon realizes she may be looking at a serial rapist with another victim across the state. Enter Toni Collette's Grace Rasmussen, a hard-edged detective in Westminster, Colorado who has an open rape case with an eerily similar M.

    Rasmussen and DuVall team up to track the case, which eventually expands to encompass several shocking, brutal crimes that grow in violence with each attack. Unbelievable cuts between Marie's harrowing story and the work of DuVall and Rasmussen as they race against the clock to stop a predator before he commits another assault. The series, like the article that inspired it, takes a measured approach throughout, largely eschewing lecturing or heavy-handed politicizing.

    The proof of just how powerful influencer marketing has become is demonstrated by some compelling statistics and facts that are becoming more commonplace. Young people have always listened to their peers and consider influencers to be a part of their peer group. Although they may idolise sporting and TV celebrities from afar, they understand that famous personalities are not a part of their own lives.

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    They may aspire to be like them, but they appreciate them more as fantasy figures. The way they perceive influencers, however, is different. They connect and engage with influencers on social media as if they were friends, particularly those who come from similar backgrounds as them.

    Teenagers feel they know the influencers and because of this, they trust them and their opinions. When an influencer gives them advice they follow it. This comes down to the strong ties the influencers forge with their fan base compared to the relationship these same viewers have with YouTube videos of celebrities.


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    Influencer videos are watched more and get twice as much direct action be it interaction, or product purchases etc , as a result of the video than those of traditional celebrities. These are powerful statistics that demonstrate the strength of influencer marketing, particularly when considering the impact on the upcoming generation of online shoppers. Newspapers and magazines are now widely available online and are read more frequently on tablets and phones than ever before. This, in turn, has led to the slow decline of print marketing over the last few years. Marketers have naturally looked to other forms of promotion, in particular focusing on different methods of advertising online.

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    However, the internet is a crowded marketplace and in order to be seen across the world wide web, brands have, by necessity, narrowed their target audience down in order to reach out and connect with better, more qualified potential leads. Consumers have gradually changed their own methods of purchasing and now seek out recommendations and reviews, trusting those from family, friends and social media influencers over traditional print ads.

    Purchasers are no longer simply convinced by companies extolling the virtues of their products; instead, they want social proof from people they have relationships with, including the authorities they follow online.

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    They spend more money leading to higher average order values and are happy to share their experiences about the product or service as well, leading to second-tier customers gained indirectly as a result of the initial marketing campaign. Consumers like to read content about a subject before committing to the purchase, so turn to blogs and articles to help them get a better understanding first. Although influencer marketing has been around for several years now, it is only in the last couple of years that it has experienced a major growth spurt.

    Thanks to the popularity of social media, influencers have a greater reach and their voice is heard more. Established companies and newcomers are looking to leverage the power of the social media reach through various platforms and devices; compare the search term volumes for influencer marketing today to three years ago and you will discover a three-fold increase, while the end of into saw a five-fold growth rate.

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    Ad-blocking is becoming an increasing issue for pop-up ads and traditional display advertising, and a large percentage of the population is spending more time scrolling social media on mobile devices rather than watching TV or reading magazines, meaning companies are continually looking for new advertising channels to explore.

    According to research , women like to find out more about potential purchases by speaking to others regarding their experiences first. However, the women surveyed commented that they also have confidence in their own ability to make decisions and the majority said that they felt able to determine which information they read was trustworthy or not.

    So although they use social networks widely for social proof, they need to feel trust in the authority they are responding to.