DIY Search Engine Optimization
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Is your website under performing and you're not sure why? Our detailed Search Performance Audits will evaluate all areas of your websites on-site and off-site practices. Getting a Search Performance Audit will give you a better idea of what might be impacting your current ranking and provide you with a comprehensive plan to improve it. When you're serious about SEO, getting regular, accurate and detailed reports is important.
LiveStats lets you know everything from where your visitors are coming from to where they're heading, how long they're staying and what your most viewed pages are. By using LiveStats you get a better understanding of your visitors and what you should be focusing on to improve visibility in search results. Following best-practices is an important step in maintaining good, long-term search engine optimization, but these practices can quickly change.
New ideas are regularly being introduced to improve search results! If these practices are not taken advantage of, your code can quickly become outdated. Fine tuning is a service that involves reviewing and improving code to ensure your website meets today's standards without requiring you to do a complete redesign or recode. This post is designed to offer the entrepreneur not the SEO expert a complete guide on optimizing your business website.
Nine Core Principles of Do-It-Yourself SEO
Doing it yourself is really a misnomer because you will need help. That's why we compiled this list of low-cost optimization methods that you can do without hiring an agency. Please keep in mind that there are a lot of factors to consider when doing your own optimization. Your audience, your location, and your competition, just to name of a few.
34 Ways To Improve SEO Rankings in 12222
TIP: Don't try to do everything in this post at once. Pick one area, spend a week or two addressing it.
Once complete, move on to the next area. Be careful of shortcuts, tricks and secrets when it comes to optimizing your website. You will most definitely be penalized if you take those shortcuts to grow your traffic.
SEO Made Simple: A Step-by-Step Guide for
When it comes to SEO, exercising patience, being consistent, keeping track of your work and most importantly adding value to your visitors, will result in over time more traffic and hopefully more business. Most of these tools are designed for marketing agencies and consultants. However, there are a few tools that are geared towards business owners who are willing to get their hands dirty. Most will have a cost to them but some will have a free trial period. EASY : These tools are made up of products that have the business owner in mind, and use terminology and documentation that assumes you are not a web developer.
Each one of these tools will audit your website and find issues that need to be addressed. Many of the fixes are fairly simple, like fixing duplicate page titles or missing descriptions.
Remember, taking your time and fixing one item each day or each week will have an impact. Claiming your GMB listing is key to getting local searchers to find your business. You can find instructions on how to claim it on Google's help page. However, the steps are quite simple. Slide title Write your caption here. On your computer, go to Google My Business.
Sign in with your Google Account, or create one. Choose if you want your business location to appear on Google Maps. If you don't serve customers at your business address, click I deliver goods and services to my customers and then Next. Search for and select a business category. You can also choose a more specific category as appropriate.
Verify your business over the phone or through a postcard. You can also click Verify later. There are four major data providers: Factual , Acxiom , Infogroup and Localeze. These data aggregators contain business information that search engines display for consumers. This information is where many online citations come from.
What exactly is a citation? Citations are when a business is mentioned online, and the more citations a business has generated, the more likely their business is to appear in search results. Once they index your information and it matches with your GMB listing and website, you strengthen your business profile online and add legitimacy and trust to your brand.
You can update your information with these aggregators by visiting them, creating a profile and verifying your business information. Their products do have a fee, and they will try to up-sell you, however, just ask to be added to their business listings. We covered reasons why you should love blogging in an earlier post, and one of the main reasons to blog is for Search Engine Optimization. However, before you think that starting a blog will instantly increase your traffic, you should better understand what SEO is for, the purpose of your blog, and who your audience is.
According to Google, the purpose of SEO is to " In other words, when you write a blog post, make sure to focus on ' what's best for the visitors of your site '. Remember your audience first and make sure your blog post adds value, answers questions, provides information and is an authority on what the searcher is looking for.
If you stay laser focused on addressing what your visitor is looking for, Google and other search engines will rank your site for those looking for answers. Just a quick note about building backlinks to your site. What are backlinks you ask? Backlinks are hyperlinks back to a page on your website from another website. Backlinks are like votes of confidence in your website that another website gives you.
Think of a web of inter-connected websites that link to each other world wide web. Every time a website links to your website, it affirms to search engines that your site is a good resource. A lot more could be said, but building links should happen naturally by sharing your content on social media and when others find it helpful they will share it on their blogs and business websites.
Like this backlink to a helpful resource on backlinks. I don't mean to scream, just emphasize.
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Here are two technical terms to remember. The first term is, "long-tail keywords" and the second is "localization". Localization is simply, " the process of making a product or service more suitable for a particular country, area, etc.